Meet Adela Mei’s Founders
Champions
of riskier pieces and creating a style of your own regardless of height, Sasha
Moyer and Stacy Leung are the founders of Adela Mei, an online boutique curated for women 5'4” and shorter.
Based in San
Francisco, the duo are making the internet
petite friendly, bringing the often-forgotten petite customer to the forefront
and curating a modern collection with a decidedly international feel. The two women also share an entrepreneurial spirit,
with a passion for growing companies.
Adela Mei
Co-Founder and Creative Director, Moyer is also
a freelance stylist and art director whose experience and ability to identify,
analyze and translate key trends in fashion, beauty and accessories can be seen
in the modern Adela Mei collections. Born in New York and raised in Hong Kong
and Manila, before moving back to the United States,
Moyer worked in marketing, fashion, journalism and e-commerce for both large
and small companies. Moyer understands the
petite customer well as she is 5’4” and she takes her obsession with fashion
and mixing high-low brands to create the site’s unique aesthetic.
Having
worked for various companies including large fortune 500s and small businesses,
Leung’s focus is on business operations, marketing, and e-commerce as Adela
Mei’s Co-Founder and Director of Marketing & Operations. She grew up
in Florida, moved to Hong Kong at 10, and returned to California to study
Business and Psychology before starting her career. With Leung’s passion for
troubleshooting, she solves problems for petite women like herself - Leung is
5’3” - by offering fit suggestions, insuring quality control, expanding the
business globally, and communicating constantly with Adela Mei’s customers
online and through social media.
Named for Moyer and Leung’s petite grandmothers, Adela and
Mei, the site strives to make shopping for the petite woman a little easier –
and making alterations a thing of the past – by:
1. Offering a tight edit of the season’s
trends
2. Showing more realistic images of the
clothes by using petite models
3. Providing true measurements of each
piece for a better fit
For women who stand proudly at 5’4” or shorter, in or out of her heels, the two partners bridge the gap between high fashion and everyday clothing by sourcing small brands and favorite designers
each season to create a more reliable experience for the petite shopper.
Even though the pair just launched Adela Mei in the spring of
2014, online news sites and blogs are singing the praises of the Adela Mei
shopping experience and the two women are sought after for style ideas and
petite shopping tips. www.adelamei.com
