FITFUSION.COM PARTNERS WITH WEXER VIRTUAL

Fitness Classes from the World-Renowned Trainers, Including Jillian Michaels,

Will Be Available in Gyms across the U.S., Canada and Europe

Miami, FL – FitFusion.com, the online streaming fitness video service that brings more than 20 world-class trainers to home fitness enthusiasts, has teamed with Copenhagen-based Wexer Virtual to bring its workout videos into fitness facilities across five continents, including Europe and North-America.

Wexer Virtual uses top-notch audio and video technology to bring virtual group fitness instruction into cycling and exercise studios, maximizing space usage all day.  FitFusion.com's videos will run on Wexer Virtual’s platform and include workouts from fitness gurus Jillian Michaels, Mike Donavanik, Jennifer Nicole Lee, Janis Saffell, Erica Ziel and more.

In North America, the service will be available in several fitness facilities, including 24 Hour Fitness in the U.S. and GoodLife Fitness gyms in Canada.  Offering a wide range of videos featuring cardio, strength, yoga, Pilates, HIIT, Kick Boxing and more, the FitFusion.com library will continually introduce trainers and new content.

To activate a virtual class, users simply browse the FitFusion channel on the Wexer touch screen console and select their favorite virtual trainer.  Alternatively, during peak-hours without live instruction, gyms can pre-schedule a class from an online administration page.

“Virtual fitness will be the new “must-have” for gyms, but to be successful it requires high-quality videos, which is exactly what we are getting from our partnership with FitFusion.com” says Rasmus Ingerslev, CEO of Wexer Virtual. “With FitFusion.com, we deliver quality content and top trainers to fitness facilities in 30 countries. This brings us one step closer to our vision of making the world a healthier and happier place”.

ABOUT FITFUSION: Launched in November 2013, FitFusion.com brings hundreds of hours of fitness DVDs online for instant streaming. The platform allows users to stream, rent or purchase videos so that they have access to them anytime, anywhere via a computer, iPhone, iPad, and Android. www.fitfusion.com

ABOUT WEXER VIRTUAL: Since 2010, Wexer Virtual has been committed to make world-class exercise accessible to more people through the use of technology. In its current format, Wexer Virtual enables fitness facilities all around the world to greatly increase the value of their group fitness studios. Managers and members can choose video workouts reflecting the industry’s hottest titles and trends, giving them access to group fitness all day long. Classes are used as a supplement to live classes and as live class enhancements.

FITFUSION ADDS ANDREA ORBECK’S NEW WORKOUT VIDEO: SUPERMODEL ABS & ARMS


Miami, FL – FitFusion, the subscription-based online fitness streaming media service, has just added the newest workout video from fitness expert Andrea Orbeck to its workout video library of 260+ workouts, comprising of more than 100 hours of videos. Andrea Orbeck’s Supermodel Abs & Arms will help kick-start any workout routine.

The workout video was recently launched to the public and is now available on FitFusion by: subscribing to FitFuion ($9.99 a month for unlimited access to all videos); renting the video for $2.99 (30-days of stream access); or purchasing it for $7.99 (30 days of stream access and 3 DRM-Free Downloads).

With the goal of fusing together fitness and workout videos with the country’s best known trainers and top-tier fitness instructors, FitFusion has expanded to become an online fitness destination, bringing celebrity trainers right into viewers’ homes via iPads, iPhones, Androids, Chromecast and AppleTV and more.

Having toned and sculpted some of the most beautiful bodies in Hollywood and on the runway, including Heidi Klum, Maria Menounos, Emma Roberts, Kourtney Kardahsian, and Julia Roberts, Andrea Orbeck’s new Supermodel Abs & Arms video shows all the moves to get desirable, strong arms and abs. Once the exclusive supermodel’s secret weapon, Andrea’s newest video shares her tips and exercise routines utilizing her celebrated MINUTE MOVES. 

ABOUT ANDREA ORBECK’S SUPER MODEL ABS & ARMS:
Using her famous MINUTE MOVES, Andrea Orbeck combines short duration, high intensity drills, to get sexy toned arms and abs. The resistance portion will tone and strengthen arms to look long, lean and defined, while the abs section will give the core burn and definition.
The 47-minute video also includes her ultimate guide for fat burning, and butt, thigh and calf toning. Heidi Klum says, “Andrea is a great trainer. She motivates me to get my butt in gear. She is not only fun to train with, but also extremely educated about the body.”

ABOUT FITFUSION: Launched in November 2013, FitFusion brings hundreds of hours of fitness DVDs online for instant streaming. FitFusion offers a wide range of options for everyone, from fast-paced intense workouts from renowned experts such as Billy Blanks and Jillian Michaels to Pilates and yoga from Cassey Ho and more. The platform allows users to stream, rent or purchase videos so that they have access to them anytime, anywhere via iPhone, iPad, and Android. Users can also stream the videos via Chromecast and AppleTV. Monthly subscriptions are $9.99, video rentals range from $1.99-$5.00 and digital downloads range from $7.99-$9.99.

The current trainers found on FitFusion include: Jillian Michaels, Zuzka Light, Gaiam Fitness, Erica Ziel, Tara Stiles, Billy Blanks, Doonya Studios, Jennifer Galardo, Jennifer Nicole Lee, Dashama, Mike Donavanik, Yoga Fit, Mark Moon, Dr. Zelana Montminy, Kim Lyons, Janis Saffel, Amber Gregory, Evelyn Lozada, Tone it Up Girls, Tia Mowry, Andrea Orbeck, Basheerah Ahmad, Cassey Ho, and Heel Hop.

www.fitfusion.com  


Blueprints! Wall Street Journal Features Animal Blueprint Company

Animal Blueprint Company made Walls Street Journal's The Off Duty Fall 50 - Your guaranteed-tasteful guide to the season. Fifty ideas, adventures, looks, gadgets and distractions that will help you make the most of autumn. 
As #45, the classic blueprints are making a statement as art and not just for the drawing board.  


PETITE BUT NOT CUTESY & CHANGING THE WAY PETITES SHOP ONLINE

Meet Adela Mei’s Founders


Champions of riskier pieces and creating a style of your own regardless of height, Sasha Moyer and Stacy Leung are the founders of Adela Mei, an online boutique curated for women 5'4” and shorter.

Based in San Francisco, the duo are making the internet petite friendly, bringing the often-forgotten petite customer to the forefront and curating a modern collection with a decidedly international feel. The two women also share an entrepreneurial spirit, with a passion for growing companies.

Adela Mei Co-Founder and Creative Director, Moyer is also a freelance stylist and art director whose experience and ability to identify, analyze and translate key trends in fashion, beauty and accessories can be seen in the modern Adela Mei collections. Born in New York and raised in Hong Kong and Manila, before moving back to the United States, Moyer worked in marketing, fashion, journalism and e-commerce for both large and small companies. Moyer understands the petite customer well as she is 5’4” and she takes her obsession with fashion and mixing high-low brands to create the site’s unique aesthetic.

Having worked for various companies including large fortune 500s and small businesses, Leung’s focus is on business operations, marketing, and e-commerce as Adela Mei’s Co-Founder and Director of Marketing & Operations.  She grew up in Florida, moved to Hong Kong at 10, and returned to California to study Business and Psychology before starting her career. With Leung’s passion for troubleshooting, she solves problems for petite women like herself - Leung is 5’3” - by offering fit suggestions, insuring quality control, expanding the business globally, and communicating constantly with Adela Mei’s customers online and through social media.

Named for Moyer and Leung’s petite grandmothers, Adela and Mei, the site strives to make shopping for the petite woman a little easier – and making alterations a thing of the past – by:
1. Offering a tight edit of the season’s trends
2. Showing more realistic images of the clothes by using petite models
3. Providing true measurements of each piece for a better fit

For women who stand proudly at 5’4” or shorter, in or out of her heels, the two partners bridge the gap between high fashion and everyday clothing by sourcing small brands and favorite designers 
each season to create a more reliable experience for the petite shopper.  
Even though the pair just launched Adela Mei in the spring of 2014, online news sites and blogs are singing the praises of the Adela Mei shopping experience and the two women are sought after for style ideas and petite shopping tips.  www.adelamei.com

Petite Shoppers: New Online Boutique Features Contemporary Fashions



ADELAMEI.COM


     NEW ONLINE BOUTIQUE CATERS TO CONTEMPORARY PETITE SHOPPERS
   Cool, Cultured Fashions Are Shown on True Petite Models for Better Shopping Experience




San Francisco, CA - Online boutique Adela Mei brings petite shoppers a unique shopping destination and easier shopping experience, with a tightly edited selection of modern, contemporary clothing for women who stand “tall” at 5’4” and under. With a focus on silhouette and proportion, the online boutique is curated to ensure a great fit for petites.

The boutique’s co-owners, Sasha Moyer and Stacy Leung were inspired to open their unique concept when they found themselves constantly having to alter or return items bought online because it was hard to judge the fit shown on the 5’10” models on traditional retailer websites. Both petite women themselves, they named Adela Mei after their grandmothers, who were petite fashion-forward women as well.

The dynamic duo approaches the selection at Adela Mei with a razor focus, measuring and testing every piece. The site provides detailed measurements and fit suggestions for every size offered, ensuring that shoppers know exactly what they’re getting before they click “buy.” The clothing is presented on models with petite frames, so customers can see exactly how the items fit on someone with a similar height.  

Both Moyer and Leung curate Adela Mei’s selection, and no items are put on the site’s virtual racks without both giving the thumbs up. The site offers a creative mix that’s both diverse and refined, with a focus on modern, versatile fashion that is flattering and statement making at the same time.  

And though the pair have opposing senses of style – Leung is more drawn to comfortable and classic pieces while Moyer is more forward, mixing new silhouettes and blending feminine and minimalist styles – the two have stocked the shop with a wardrobe that’s both functional and fashion-forward. “We don’t believe in rules and champion riskier pieces,” says Moyer. “With our international perspective, we are always looking beyond the city we live in for style and fashion and we are constantly on the hunt for new designers and talented people from across the globe.”
Adela Mei’s website also features seasonal lookbooks, that are photographed on a size 5’4” model, so that the site’s stylists can inspire customers and give shoppers a glimpse into how the clothes look in action. Offering a full range of sizes, non-petite women are also encouraged to shop Adela Mei since the clothing is regular sized.

“Nurturing our entrepreneurial spirits and our obsession for fashion, we knew we had to create Adela Mei to honor a great idea for the often over-looked stylish petite woman” says Leung. Previously, Moyer and Leung both worked for a Fortune 500 company. Moyer worked in merchandising and independent stylist projects, and also brings a fashion journalism background. Leung specialized in e-commerce and business operations. Adela Mei is the first venture into fashion retail for both partners.

About Adela Mei:
Adela Mei is an online boutique created by business partners Sasha Moyer and Stacy Leung to cater to petite women. Based in San Francisco, the duo brings the often-forgotten petite customer to the forefront, curating the best offerings of the season for women who stand proudly at 5’4” or shorter, in or out of her heels. Named for Moyer and Leung’s petite grandmothers, Adela and Mei, the site strives to make shopping for the petite woman a little easier – and making alterations a thing of the past – by offering a tight edit of the season’s trends and showing more realistic images of the clothes by using petite models. Adela May is stocked with under-the-radar designers such as N/TICE and Shades of Grey, as well as bigger names in the contemporary market, including Cameo, Keepsake, and Maurie & Eve. www.adelamei.com








Exercise-On-The-Go: Streaming Workout Videos from FitFusion.com & Fitness Superstars


     
 FITFUSION.COM MAKES EXERCISING ON-THE-GO EASIER WITH STREAMING WORKOUTS FROM FITNESS SUPERSTARS

           Subscribers Now Have Unlimited Access to Over 100 Hours of Videos for $9.99 a Month


Miami, FL - FitFusion, the subscription-based online fitness streaming media service, has expanded its roster of premium fitness gurus and workout video library to include over 24 trainers, 260+
workouts, and more than 100 hours of videos.

Just nine months ago, FitFusion launched with 15 trainers and the goal of fusing together fitness and workout videos with the country’s best known trainers and top-tier fitness instructors. The site has quickly expanded to become an online destination, bringing America’s top trainers right into viewers’ homes via iPads, iPhones, Androids, Chromecast and AppleTV and more.

The current trainers found on FitFusion include: Jillian Michaels, Zuzka Light, Gaiam Fitness, Erica Ziel, Tara Stiles, Billy Blanks, Doonya Studios, Jennifer Galardi, Jennifer Nicole Lee, Dashama, Mike Donavanik, Yoga Fit, Mark Moon, Dr. Zelana Montminy, Kim Lyons, Janis Saffell, Amber Gregory, Evelyn Lozada, Tone it Up Girls, Tia Mowry, Andrea Orbeck, Basheerah Ahmad, Cassey Ho and Heel Hop.

The easy-to-use website lets users switch up their workout routine with a varied selection of different disciplines, including yoga, strength, dance, weight loss, prenatal, Pilates, healthy living, Tai Chi, and more. Users can also sort videos by date and most popular, as well as shortest and longest, if they only have a specific amount of time to work out or want to get the newest workouts.

Subscriptions are $9.99 per month.  FitFusion also offers video rentals and digital downloads, which range from $1.99-9.99, for those who want to try the site without committing to a subscription. Streaming services are available to iPhone, iPad, and Android, as well as Chromecast and AppleTV. FitFusion subscriptions also include access to FitFusion’s Google Play and iOS apps.

www.fitfusion.com

Media Contact: Allison Olmstead │TO Media Co. │allison@tomediaco.com│949.887.2426


New Frozen Skates, Skateboards and Electric Scooters by Bravo Sports


                   NEW FROZEN SKATES, SKATEBOARDS AND ELECTRIC SCOOTERS
                                TO TOP LITTLE GIRLS’ WISH LISTS THIS HOLIDAY

                                                       Gift Ideas Starting at $17.99

Santa Fe Springs, CA -- Bravo Sports, a global leader in the outdoor recreation and sporting goods markets, has partnered with Disney to create a complete collection of skates, skateboards and electric scooters for little girls who want to be just like Queen Elsa of Arendelle and Anna.

Available this fall, in time for holiday gift lists, the Frozen line will include: Jr. Skates, Convertible 2-in-1 Skates, Adjustable Quad Skates, 21” Skateboards, and a Pulse Safe Start electric scooter.  The skates all offer adjustable features that allow the skates to grow with young riders and/or their skill level, while the Pulse Safe Start electric scooter includes light up wheels for even more fun for the little ones.

Inspired by the movie’s characters, young girls will be able to channel their inner Elsa, the Snow Queen, and Anna as they ride, skate and scooter with confidence.  The Frozen collection showcases characters from the movie, including Anna, Elsa and Olaf, the outgoing snowman who likes warm hugs.
SKATES AND KNEE PADS FOR LITTLE LEARNING SKATERS:  Jr. Glitter Skate Combo $19.99
·         The Jr. Skate Combo includes adjustable skates that feature four wheels and a toe brake and coordinating knee pads.  Made to fit over any tennis shoes, the Jr. Skates are a great skate for kids who are just learning.
·         Made for kids ages 3-5, the Jr. Skates fits junior shoe sizes 6-9.
·         Available at Walmart



SKATES THAT CONVERT FROM STABLE 3-WHEEL TO INLINE SKATES AS KIDS IMPROVE: Convertible Glitter 2-in-1 Skates $39.99
·         The Convertible 2-in-1 Skate features a safe, stable trike setup for beginners providing the stability that young kids need.  As kids master skating, the Convertible 2-in-1 Skates easily converts from a three wheel skate to inline skates. 
·         Made for kids ages 3-6; Available in junior sizes: J6-J9.

·         Available at Target



AS YOUNG SKATERS GROW, THIS SKATE CAN ADJUST FOUR SIZES BIGGER: Adjustable Quad Skates $39.99  
The Adjustable Quad Skates are adjustable to four sizes so that young skaters can continue to use the skates as they grow. The four-wheel design, low center of gravity and fixed rear wheel base help make this quad skate easy for beginners.
·         Fits Sizes: J10-J13 and 1-4; Recommended for ages 4 years and up
·         Available at Toys “R” Us



EASY TO RIDE SKATEBOARDS: 21” Wood Skateboards$17.99
·         Your little one can rock the neighborhood on her Frozen kids skateboard. It has a 21" deck made of 7-ply maple. With PVC wheels for smooth mobility, the skateboard also features grip tape (included) for complete control and a safe cruise.
·         Recommended for kids ages 5 years and up; 100 lbs. weight capacity
·         Available at Big 5


JUST LIKE THE BIG KIDS, A 3-WHEEL ELECTRIC SCOOTER FOR YOUNG RIDERS WITH LIGHT UP WHEELS: Pulse Safe Start (Frozen) $79.99 
·         Pulse Safe Start® just launched the first 3-wheel electric scooter for kids ages three+.  Designed specifically for the needs of the littlest riders, Pulse Safe Start has numerous safety features, and technology that allows kids to ride a scooter within seconds, regardless of experience. Easy to steer the turns of the sidewalk or driveway while remaining safely balanced, the scooter’s Safe Start push button gradually accelerates for a smooth take-off, while releasing the button ensures a safe stop.
·         Kids up to 50 lbs. can ride the six volt scooter for 40 minutes with an eight hour charge. 
·         Available at Target


ABOUT BRAVO SPORTS:
Bravo Sports, global leader in the recreational and sporting goods markets, has a stable of market-leading brands, including:  E-Z UP™, Shade Tech™, Quik Shade™, John Deere™, Element™, Moto Shade™, Quik Chair™, Quik Shade Pets™,  Blacktop 360™, Airzone™, Variflex™, Pulse Performance Products™,  Pulse Safe Start™, Kryptonics™, Darkstar™, Blind™, Speed Demons™,  X Games™, Satellite™, Maple™, Channel One™, Static™, Ten-Eighty™, and Hyper™; to go along with several industry leading licenses with other outstanding partners like Marvel™,  Nickelodeon™ and Disney/Pixar™.  Products made by Bravo Sports, which include Instant Canopies, BBQ’s, Trampolines, Skateboards, Scooters, Skates, Ramps, Rails and more, can be found at major retailers worldwide.  Bravo Sports headquarters is located at 12801 Carmenita Rd., Santa Fe Springs, CA 90670. 562-484-5100   www.bravosportscorp.com, www.pulsescooters.com, www.quikshade.com,www.quikshadepets.com, www.blacktop360.com, www.ezup.com, http://www.safestartscooter.com 


Adela Mei's First Instagram Contest


Want a $20 gift card at Adela Mei? All you have to do is follow Adela Mei on instagram, regram this image and tag@adelamei and#adelameipetite. We'll then message you with a gift card just for you! All participants will then be eligible to win a special $200 grand prize. Contest ends July 24, 11:59pm PST. Terms and conditions apply. $20 is not applicable toward shipping and taxes. See our site for details. http://bit.ly/1sIbm8X

Speed Demons Launches New Line Up For Fall 2014

Santa Fe Springs, CA – Launching its first new line up in over three years, Speed Demons, an iconic late 1990’s skateboard brand known for it’s legendary Pro team and it’s iconic “Speed Demon” character logo/icon, is back with new skateboards this Fall.  Loyal followers of the brand will be able to get the new Speed Demon skateboards at retailers nationwide, such as Walmart and Target, 

Made for riding at the skate park, street skating or just cruising around town, the new collection features two 31” popsicle boards ($29.97), two 29” V-Lam Cruisers ($49.97), and two 31” Fat Cruisers ($49.99).  

 The new collection showcases artwork from the Speed Demons archives, including its well-known helmet and goggle wearing skull logo.  The top of the skateboards feature bold graphics, while the bottom of the deck gives a nod to classic 1990’s styling with zebra, checkers and tied dye.

Not everything is old school. New technology is incorporated into the line to ensure a smooth ride, as well as individuality and personal style to each board. New laser cut logos are on the top decks of the Fat Cruisers; high quality, coveted Kryptonics wheels are offered on the Fat Cruisers and the V-Lam Cruisers; and the V-Lam Cruisers feature new Vertical Laminated veneers on the top deck that are multi-colored and really cool looking.

 Speed Demon 29 Series: 31” Popsicle ($29.97)
 “Devour” & “Mouth”; Available at Walmart 
The popsicle shape with the pro concave with a double kicktail is great for street style tricks and cruising.
  • Deck: 31”x8”, 9ply, 80ab colored grip tape
  • Trucks: 5” heavy duty aluminum, polished hanger and painted baseplates, injected bushings
  • Wheels: 53mm x 29mm, soft injected urethane
  • Bearings: Carbon steel ABEC 3 with new colored and printed bearing shields – color coded bearings!

Speed Demon 29” V-LAM Cruiser ($49.97) 

 “Hippie-Demon” & “Surge”; Available at Walmart 
This skateboard comes with original Kryptonics wheels and features an 8ply NE maple deck with three layers that are vertically laminated.  The top three layers are multi colored and
vertically pressed and laminated.  
  • Deck: 29”x9” Cruiser shape, 8ply NE maple w/ top 3 layers vertically laminated, One color logo printed on top
  • Grip Tape: Clear sand spray grip (over V-Lam top)
  • Trucks: 5” aluminum polished hangers and painted baseplates, 90a bushings, 12mm angled riser
  • Wheels: Kryptonics 60x 45mm poured (casted) polyurethane, with texture or running surface
  • Bearings: Carbon steel ABEC 5 w/ colored/printed bearing shields
Speed Demon 31” FAT Cruiser ($49.99) 

 “HEAT” and “TIGER” ; Available at Target 
The super wide shape offers stability while the concave and single kicktail offer the ability to do tricks in the air.  This skateboard also offers the all-new laser cut logo on the top of the deck.
  • Deck: 30” x 10”, 9ply maple, Grip Tape: 2pc split die-cut 80ab grip
  • Trucks: NEW 155mm Krypto “Combo” slant trucks, PP Hi-imapact hanger and aluminum baseplate, 4mm risers
  • Wheels: Kryptonics 65x51mm poured (casted) polyurethane, with texture on running surface
  • Bearings: carbon steel ABEC 5 with colored/printed bearing shields
                                             

                                                        

ABOUT BRAVO SPORTS:
Bravo Sports, global leader in the recreational and sporting goods markets, has a stable of market-leading brands, including:  E-Z UP™, Shade Tech™, Quik Shade™, John Deere™, Element™, Moto Shade™, Quik Chair™, Quik Shade Pets™,  Blacktop 360™, Airzone™, Variflex™, Pulse Performance Products™,  Pulse Safe Start™, Kryptonics™, Darkstar™, Blind™, Speed Demons™,  X Games™, Satellite™, Maple™, Channel One™, Static™, Ten-Eighty™, and Hyper™; to go along with several industry leading licenses with other outstanding partners like Marvel™,  Nickelodeon™ and Disney/Pixar™.  Products made by Bravo Sports, which include Instant Canopies, BBQ’s, Trampolines, Skateboards, Scooters, Skates, Ramps, Rails and more, can be found at major retailers worldwide.  Bravo Sports headquarters is located at 12801 Carmenita Rd., Santa Fe Springs, CA 90670. 562-484-5100   www.bravosportscorp.com, www.pulsescooters.com, www.quikshade.com,www.quikshadepets.com, www.blacktop360.com, www.ezup.com, http://www.safestartscooter.com