Shock Doctor Promotes Athlete Protection, Health & Safety on KTLA



LOS ANGELES LOVES SHOCK DOCTOR!
 
Company Promotes Athlete Protection, Health & Safety
On #1 Morning News Show In LA

MINNEAPOLIS  -  Shock Doctor took to the airwaves in Los Angeles on Wednesday, May 1 as part of its mission to educate athletes, parents and coaches about the importance of athlete protection, health & wellness and sports safety.  KTLA, home of the number one rated morning show in Los Angeles, joined Shock Doctor in promoting the company message by airing interactive segments throughout the entire morning’s broadcast.

View two of the athlete safety and protection segments on KTLA:
http://ktla.com/2013/05/01/sports-safety-personal-training-techniques/#axzz2S5T6OMFs
http://ktla.com/2013/05/01/sports-safety-baseball-attire/

The stop in Los Angeles is just one of many for Shock Doctor in Southern California this month as part of its Shock Doctor/ Cutters Fearless Performance Tour.  Officially launched in March during spring training activities in Arizona, the tour is an aggressive six month, seven state interactive product and education tour aimed at creating awareness and support for Shock Doctor product lines, and to drive retail traffic to partners carrying Shock Doctor and Cutters products.

Said Darci Eckermann, Director of Marketing at Shock Doctor, “With so many choices in sports products today, it’s important that consumers have all of the information they need to be properly equipped on the field.  Our goal on the Fearless Performance Tour is to provide that information, to support our products and retailers by generating interest, and to help athletes and parents alike feel safe and confident when they play.” 

With a total of 15 minutes of air time in the 5:00am, 6:00am, 7:00am, and 1:00pm hours on May 1, KTLA on-air journalist Allie Mac Kay talked to Shock Doctor’s Eckermann about the complete line of Shock Doctor baseball protective gear.  Joining them during the broadcasts were Katie Davis, a Certified Athletic Trainer for CSU Long Beach who talked about nutritional health and warm up tips, as well as Steve Springer, former Major League Baseball player and performance hitting coach for the Toronto Blue Jays who talked about getting mentally ready for the game.

“This was a fantastic opportunity to reach an enormous audience and to spread our message of athlete protection, health and safety,” added Eckermann.  “Our inaugural Fearless Performance Tour will be on the road throughout August, and we will continue to tell our story at every stop!”

For complete Shock Doctor/Cutters Fearless Performance Tour dates and schedules, please visitwww.ShockDoctor.com.

MLB CATCHER CARLOS SANTANA JOINS TEAM SHOCK DOCTOR

Santana to Wear Shock Doctor’s Performance-Driven Protective Gear
MINNEAPOLIS – (Feb. 15, 2012) – Shock Doctor®, the authentic market leader and creators of innovative, performance-driven sports protection and the #1 mouthguard in the world, is proud to announce a multi-year partnership with top Major League Baseball (MLB) catcher, Carlos Santana of the Cleveland Indians. Santana joins Ryan Mathews, Percy Harvin, Nick Leddy and Jack Johnson on Team Shock Doctor, the company’s elite group of professional athletes who serve as brand ambassadors and utilize Shock Doctor protection and performance gear.


Committed to producing the most innovative protection equipment and growing its baseball product line, Shock Doctor will have Santana serve as a product development advisor, giving detailed input from a professional player’s perspective for the company’s baseball protection products while also serving as a representative for the brand on and off the field.

“Shock Doctor has shown a strong commitment to helping baseball players perform better and stay protected,” said Santana. “I am excited to be a part of Team Shock Doctor, to have the opportunity to wear Shock Doctor’s innovative baseball lineup and help them grow their brand at all levels.”

“Carlos is a great athlete with a strong work ethic that embodies the spirit of our brand,” said Tony Armand, CEO of Shock Doctor. “We’re excited to add him to the Team Shock Doctor roster as we grow in the sport of baseball; his feedback will be used to help develop products that will benefit athletes at all levels.”

In his first full season in the (MLB), Santana led the Indians in home runs (27) and on base percentage (.351), while also leading all MLB catchers in runs scored (84) and ranking second in home runs.

When the Cleveland Indians play their first spring training game against the Cincinnati Reds on March 4, 2012, Santana will make his debut in the following protective gear from Shock Doctor:




• Velocity Motion 360 Short Sleeve Shirt


• Shock Doctor’s Ultra Catcher’s Sliding Short with Ultra X-Fit Cup Pocket

• Velocity ShockSkin Wrist Band Guards – See Santana in a video using the Shockskin Wrist Band Guards

• Shock Doctor Custom Mouthguard - Customized on http://www.shockdoctor.com/ for Santana

About Shock Doctor, Inc.
Shock Doctor is the undisputed leader in mouthguard technology and considered the leading innovator in sports protection around the globe. Their belief in combining design and technology to achieve better protection and performance is now trusted by fearless athletes in a growing number of products and sports, from youth to amateur to pro. For further information, please visit the Company's website at http://www.shockdoctor.com/.

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