Shock Doctor Announces Inaugural Shock Doctor/Cutters Fearless Performance Tour




SHOCK DOCTOR ANNOUNCES INAUGURAL

SHOCK DOCTOR/CUTTERS FEARLESS PERFORMANCE TOUR

Shock Doctor/Cutters Tour To Bring Interactive Brand Experience for Athletes of All Ages Coast-to-Coast


Minnetonka, MN -- Shock Doctor, the #1 mouthguard company in the world and market leader in innovative performance sports protection equipment, is announcing their inaugural FEARLESS PERFORMANCE TOUR, bringing the Shock Doctor mantra of “Hardcore Protection, Fearless Performance” to life with an interactive brand experience designed to educate and inspire young athletes across the country.
  
“We are excited to be able to be on the ground engaging with the youth athletes that wear our Shock Doctor and Cutters products every day they play,” says Jay Turkbas, Shock Doctor’s Sr. Vice President Marketing and Product Development.  “The Fearless Performance Tour is an opportunity to put our latest innovations directly into the hands of athletes, giving them an opportunity to experience our product’s quality and performance and gain immediate feedback from them.”

Team Shock Doctor Athletes including Akeem Ayers (Tennessee Titans), Ryan Mathews (San Diego Chargers), Jack Johnson (Columbus Blue Jackets), Nick Leddy (Chicago Blackhawks), Jake Gardiner (Toronto Maple Leafs) and Carlos Santana (Cleveland Indians) will participate in the tour making appearances at select event locations as well as via social media channels and promotional events.


The Shock Doctor Fearless Performance Tour is designed to reach youth athletes across a wide range of sports with a primary focus on Baseball, Football, Hockey, and Lacrosse. The tour will begin in Arizona, then head to California, Nebraska, Kansas, Iowa, then Texas and finish up in Shock Doctor’s home state of Minnesota and will include over 160 event days in key markets across the nation between March and October 2013 highlighted by events such as:

BASEBALL

California Little League/Pony League

NCAA College World Series

Omaha Slump Buster Tournament

Perfect Game

Minnesota State Legion Baseball


FOOTBALL

Aaron Williams Lone Star Showcase

Texas High School Football

Minnesota High School


HOCKEY

Defending the Blue Line

Showcase Minnesota Tournament

US Hockey Prospects Game

Minnesota High School Hockey Games




At each event location, the Fearless Performance Tour will present the Shock Doctor Shock Zone.  Built to inspire, youth athletes will leave the experience reaching for big dreams and knowing what it takes to “Play With Confidence In The Shock Zone.”

Interactive activities in the Shock Zone will include (may vary by location/event):
 
·      Electronic Registration to “Join Team SD”

·      Shock Doctor Product Give-Aways

·      Baseball Pitching Challenge

·      Football QB Toss

·      Android Ap testing athlete reaction time

·      Hitting zone contest in batting cage (select sites)

·      Team Shock Doctor/Cutters athlete personal appearances (select tour dates)

A primary focus of the Tour will be the extensive Shock Doctor and Cutters product lines - allowing players and their parents to touch, feel, interact with and purchase the Shock Doctor and Cutter’s line of performance sports and protective gear.  With 19 patents to date, Shock Doctor’s athlete-centric approach to product development has led to advanced technologies like Tri-Bite™, Monocoque Shock-Frame, X-Fit™ Compression and ShockSkin™, which have been seamlessly integrated across their product lines to make Shock Doctor the market leader in mouthguards and protective gear and apparel.

At many of the events, athletes will also have an opportunity to experience the newest products and technology from Cutters Gloves – the industry leading athletic glove company which was acquired by Shock Doctor in 2012 with patented CTACK technology, delivering the stickiest glove on the market. “No other glove performs like Cutters”

TOUR SCHEDULE
The Tour Schedule includes:
March - Arizona
3/2-3/3 – USSSA Spring Training Champions Tourney – Big League Dreams, Gilbert, AZ

3/9-3/10 – Spring Training Champions Tourney – Big League Dreams, Gilbert, AZ

3/13-3/15 – MLB Good Year Ball Park– Goodyear, AZ

March-May – California/Kansas
3/25 – 3/28 – Lions HS tournament (Various Locations) TBD

4/6-4/7 – San Diego Open Junior League Baseball

4/12 – Lake Elsinore Storm Minor League Game

4/13 – Huntington Valley Little League Game

4/14 - USSSA Heritage Tournament

4/19 – Rancho Cucamonga Quakes Minor League Game

4/20 - Oceanview Little League

4/21 - USSSA Spring Shootout

4/26 - University of San Diego v. San Francisco

4/27 - Fountain Valley Pony Baseball

4/28 - USSSA League of Dreams Riverside

5/5 - Bat Wars, Covina, CA

5/25-5/28 - Super NIT Tournament, Kansas City, KS

June – Iowa/Omaha, Nebraska/Texas
6/7-6/9 - Super NIT Tournament, Des Moines, IA

6/14-6/27 - Omaha Slumpbuster, Omaha, CA

 6/17-6/25 - College World Series (CWS)
 
6/30 – Aaron Williams Lone Star Showcase

July – Texas/Minnesota

7/10 - Texas High School Football

August – Minnesota
8/1-8/5 – Minnesota State Legion – Braemar

8/21 – Defend the Blue Line Warrior Camp

8/21-8/25 - Summer Finale (Tim Hawkinson) Super Rink

Updates and additions to the schedule will be posted online throughout the run of the tour at www.shockdoctor.com.

SOCIAL MEDIA
In addition to the published calendar, the Fearless Performance tour will make several stops at local schools, fields, after school programs and retailers in the various markets throughout the tour.  Fans and followers can request a visit (site visits will be scheduled pending approval by property/school management) by posting to any of the various Shock Doctor and Cutters social media outlets at facebook.com/shockdoctor, facebook.com/cutters and twitter.com/shockdoctor, twitter.com/cutters and using the official tour hashtag - #HPFPTour.

Additionally, Shock Doctor will be tracking the Fearless Performance Tour Experience online at www.shockdoctor.com with tour updates, exclusive video, photos, fan experiences and more.

 
About Shock Doctor, Inc.
www.shockdoctor.com
The number one mouthguard company in the world, Shock Doctor is the undisputed market leader in premier mouthguard technology and is known as the creator of fearless, performance-driven sports protection equipment and apparel available in 9,000 retail locations in over 50 countries worldwide.

Shock Doctor’s sports protection products range from mouthguards, core protective equipment and apparel to Performance Sports Therapy, designed to protect athletes across a wide range of sports including football, hockey, baseball, lacrosse, MMA, fitness and more. Their athlete-centric approach and commitment to developing game-changing technology, which has earned them nineteen patents to date, has continuously revolutionized the industry and raised the standard for technical and functional performance. Trusted by youth, amateur, and pro athletes alike, Shock Doctor products combine cutting-edge design and premium materials with the latest technology to achieve the ultimate in protection and performance.

About Cutters Gloves
www.cuttersgloves.com
Cutters develops, manufactures, distributes and markets an industry leading line of football gloves and accessories as well as other sports gloves for the baseball, fitness, golf and soccer markets.  True glove experts, Cutters Gloves, made with their exclusive C-TACK(tm) Performance Grip Material, are crafted from the highest quality materials for the best performance and durability. Other gloves may look similar, but the silicon application that most other companies use on their gloves results in an inferior grip, and a grip that will peel off, wear out more quickly, and that does not self-restore.  An industry leader in the US and Canada, Cutters Gloves are also sold in 15 countries worldwide.

MEDIA CONTACTS:
Lauren Townsend & Allison Olmstead
TO Media Co.
Lauren@tomediaco.com / Allison@tomediaco.com
949-722-8488
www.tomediaco.com
www.tomediaco.blogspot.com
twitter.com/tomediaco

SHOCK DOCTOR® TO FEATURE #1 MOUTHGUARD IN THE WORLD, NEW PRODUCTS, ORANGE GUYS, AND MORE AT LET’S PLAY HOCKEY EXPO

Let’s Play Hockey Expo Runs March 9-10 at RiverCentre

Minneapolis-based Shock Doctor®, the authentic market leader and creators of innovative, unique performance-driven sports protection and the undisputed leader in mouthguard technology, will feature their latest in Mouthguard technology, performance and protection gear and unveil their new Performance Sports Therapy line at the 2012 Let’s Play Hockey Expo on March 9-10.

Expo attendees can also expect the following at the Shock Doctor booth:

• Have the opportunity to ask questions of Shock Doctor’s experts.

• Hockey players will be able to learn more about Shock Doctor’s continual expansion and advancement in mouthguards, including the new cutting edge Nano 3D Lower Mouthguard, and Ultra 2 STC Mouthguard, both featuring low profile designs and the ability to speak and breath naturally.

• Check out Shock Doctor’s complete Hockey Protection line, including the revolutionary Shockskin Hockey, secondary protection worn underneath primary protection and designed to cover the gaps without adding weight or bulk.

• Find out about Shock Doctor’s NEW Performance Sports Therapy line, created to reinvent sports medicine for recovery and prevention of injuries for the elbow, knee, shoulder, wrist, ankle, leg, shoulder and back.

• The Shock Doctor Orange Guys, Shock Doctor Athlete’s dressed head to toe in orange and wearing the Shock Doctor Shockskin Hockey protective apparel, will be available for photos.

• Take photos with cut outs of Team Shock Doctor’s professional hockey players, Chicago Blackhawks Defenseman Nick Leddy and the Columbus Blue Jackets Defenseman Jack Johnson. Learn more about their favorite Shock Doctor products.

• Expo attendees will have the opportunity to participate in a video game shoot -out for a chance to win a variety of Shock Doctor prizes including free mouthguards, as well as authentic hockey pucks, Nick and Jack posters, Shock Doctor temporary tattoo’s and a grand prize Hockey Pack giveaway.

WHEN: Friday, March 9 from 10 a.m. to 6 p.m.


Saturday, March 10 from 10 a.m. to 6 p.m.


WHERE: RiverCentre in St. Paul


About Shock Doctor, Inc.
Shock Doctor is the undisputed leader in mouthguard technology and considered the leading innovator in sports protection around the globe. Their belief in combining design and technology to achieve better protection and performance is now trusted by fearless athletes in a growing number of products and sports, from youth to amateur to pro. For further information, please visit the Company's website at http://www.shockdoctor.com/. 

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