4th ANNUAL ORANGE COAST OC LOOK PARTY TO BE HELD AUGUST 11

Event To Benefit The Dream Guild of The Juvenile Diabetes Research Foundation


Newport Beach, CA – Honoring Orange County’s arbiters of style, Orange Coast magazine, the definitive guide to Orange County life and style, is presenting the 2011 OC Look event on Thurs., August 11 from 6 to 9 pm. Daniel Callahan has graciously opened his home in Ritz Cove (51 Ritz Cove Dr., Dana Point, CA 92629) to host this year’s OC Look party

Now in its fourth year, the OC Look honor has become highly desired among the Orange County style set. From surf industry vets to philanthropists and physicians, OC Look celebrates the eclectic array of style in Orange County all while benefitting the Dream Guild of the OC chapter of the Juvenile Diabetes Research Foundation.

“Style is an attitude, a passion,” says Linda Goldstein, publisher of Orange Coast. “With Orange County’s style copied worldwide, we are privileged to showcase this year’s OC Look honorees, proving that style is personal, creative and ageless.”

The 2011 class of OC Look honorees will be revealed and presented with a beautiful award designed and provided by Tiffany & Co. Each of the 2011 honorees will also be featured in a special section of the August issue of Orange Coast. The fashion house Chloe, will present a fashion show with the season’s most beautiful women’s styles, while Saks Fifth Avenue is presenting men's fashion. Some of South County Lexus’s hottest cars will be on hand. The OC Look event is open to the public and every attendee will be treated to an evening full of style and fashion complete with handwriting analysis by Mont Blanc, beauty bars offered by M•A•C Cosmetics and Kenneth Brown Salon, signature cocktails by Agave Underground Tequila, and decadent fare offered by 24 Carrots Catering.

Having raised over $45,000 since the event’s beginnings, this year’s OC Look party is expected to draw over 400 people and continue being a sold out event. Tickets to attend the 2011 OC Look Party are $75 each and can be purchased online at http://www.jdrfoc.org/2010-OCLook/ or by calling the JDRF office at 949.553.0363.


About the OC LOOK Advisory Board
The OC Look winners were selected by an advisory board, which includes such trendsetters and fashion forward individuals as: Greer Wylder (Greer’s OC), Christopher Del Castillo (M•A•C Cosmetics), Kacey Spies-Bruno (Montage Resorts), Michelle Pulfrey (“Good Day L.A.” producer), Amy Denoon (Beach House PR), Michael Botsko (Tiffany & Co.), Michaele Hall (Neiman Marcus, Fashion Island) and Jason Wallis (Fashion Photographer) Gretchen Pace (General Manager, Black Starr and Frost), Nichole Carroll (Designer, Tyler Rose Swimwear), Jennifer Condas (Co-Founder, the Dream Guild of the JDRF, Orange County), Christina Ferguson, Melanie Hurwitz (Medical Marketing), Neil Letham (Salon Gregories), and Todd Quartararo.

About The Dream Guild
The mission of the Dream Guild is to build a friendly, cohesive group of women who will help increase Juvenile Diabetes Research Foundation’s presence in the community through exciting and fun events to help raise funds to cure diabetes. The Dream Guild brings women together through special events while driving awareness that a cure for type 1 diabetes is within reach. A membership and fundraising organization, all net proceeds from The Dream Guild events go directly to JDRF to fund a specific research project. In addition to setting and exceeding their own fundraising goals, The Dream Guild supports JDRF across all activities including a commitment to supporting the Fore the Kids Golf Classic , The Walk to Cure Diabetes and the chapter’s annual Dream Gala held each year at the St. Regis Resort and Spa at Monarch Beach.

About The Juvenile Diabetes Research Foundation
JDRF was founded in 1970 by the parents of children with type 1 diabetes – a disease that strikes children, adolescents, and adults suddenly, makes them insulin dependent for life, and carries the constant threat of devastating complications. Since inception, JDRF has provided more than $1.16 billion to diabetes research worldwide. More than 80 percent of JDRF's expenditures directly support research and research-related education. JDRF's mission is constant: to find a cure for diabetes and its complications through the support of research. For more information please visit www.jdrfoc.org.

About Orange Coast magazine:
Orange Coast magazine has long had its finger on the pulse of Orange County, serving as the definitive guide to the area’s laidback luxury lifestyle. Having won numerous awards for its editorial, artwork and design, and recently awarded the title of the West’s Best City & Metropolitan Magazine and Best Overall Consumer Publication at the 2011 Maggie Awards.

Orange Coast magazine offers a refreshed, contemporary look and read for its 200,489 monthly readers. The design and editorial format speaks to a smart, sophisticated and influential readership. Orange Coast magazine is based in Newport Beach, CA, and is published by Emmis Communications. www.OrangeCoastMagazine.com

Emmis Communications – Great Media, Great People, Great Service®
Emmis is an Indianapolis-based diversified media firm with radio broadcasting and magazine publishing operations. Emmis Publishing includes Los Angeles magazine, Orange Coast, Texas Monthly, Indianapolis Monthly, Cincinnati magazine, Atlanta magazine and Country Sampler. Emmis owns 20 FM and two AM domestic radio stations serving the nation’s largest markets of New York, Los Angeles and Chicago, as well as St. Louis, Austin, Indianapolis and Terre Haute, Ind. Emmis also owns a radio network, international radio stations, an interactive business and ancillary businesses in broadcast sales. www.Emmis.com


For questions or more information, contact:
Lauren Townsend & Allison Olmstead Townsend Olmstead Media Co. 949.722.8488, Allison@tomediaco.com

Orange Coast Talk Style and OC LOOK on KOCE




When there was a last minute cancellation on KOCE's Real Orange, Maria Hall Brown gave us a call to see if Orange Coast would like to come talk about their upcoming event - OC LOOK.

With just a few hours to spare, we jumped at the opportunity. Jennifer Siragusa from Orange Coast headed to the studios to talk style, giving back to charity and hot construction workers!

OC LOOK, an event to honor the stylish set in Orange County, will benefit Juvenile Diabetes Research Foundation. In addition to naming the 15 OC LOOK winners for this year, the event will be a fun party filled with beauty bars, spa treatments, delicious food and drink - all for just $25. Last year was sold out so get your tickets now - 949.553.0363.

ORANGE COAST TO HOST SECOND ANNUAL OC LOOK PARTY

BENEFITTING THE DREAM GUILD OF THE
JUVENILLE DIABETES RESEARCH FOUNDATION

Newport Beach, CA – Is it the shoes and designer fashions one wears or the good deeds one does that defines personal style? The answer lies in the August issue of Orange Coast magazine, where fifteen of Orange County’s style arbiters will be awarded the coveted OC Look honor.

Orange Coast will reveal the 2009 OC Look winners prior to the August issue being released at the second annual OC Look Party benefiting the Dream Guild of the Orange County Chapter of the Juvenile Diabetes Research Foundation on Wednesday, July 29 to be held at an exquisite private residence in Pelican Hill.

“There are so many people in Orange County with great personal style,” said Lisa Jackson, Director of Marketing for Orange Coast. Adding, “This year we really looked at the whole picture when it came to choosing the winners – accomplishments, clothes, looks, the works. In addition to the winners of OC LOOK, the stars of the evening are the members of The Dream Guild - Juvenile Diabetes Research Foundation who have made such a difference to kids living with diabetes. Giving to others is always in style.”

About the OC LOOK party:
Having raised over $10,000 at last year’s sold-out event, Orange Coast and JDRF are hoping to garner the same level of support and revelry this year. Tickets to attend the 2009 OC Look Party are $25 each and can be purchased by calling the JDRF office at 949.553.0363.

In addition to unveiling Orange Coast’s 15 OC Look honorees for 2009, the evening will include all kinds of entertainment for the more than 250 expected guests. An evening full of style & fashion, attendees will be treated to beauty bars, signature cocktails, and the amazing culinary talents of Il Fornaio Catering.

Each 2009 OC LOOK winner will be featured in a special section appearing in the August 2009 issue of Orange Coast (on newsstands July 31, 2009).

The 2009 OC Look Partywill be held at a luxurious contemporary, custom estate in Pelican Hill featuring with magnificent views of Catalina, the ocean and Newport Harbor. Guests will have the opportunity to explore and enjoy the indoor basketball court, home theatre, home gym, mini 'Ruby's Diner', 1100 gallon salt water aquarium, koi pond, huge back yard with pool and spa, and many more unique features of this great estate throughout the evening.