SHOCK DOCTOR ACQUIRED BY BREGAL PARTNERS


Minnetonka, MN – Shock Doctor Inc. (“Shock Doctor Sports” or “the Company”), a global leader in mouthguard technology and an innovator of sports protective and performance gear, announced today that it has been acquired by Bregal Partners, a leading middle market New York-based private equity firm. Bregal’s investment is in partnership with Shock Doctor Sports’ management; financial terms were not disclosed.

Trusted by athletes around the world who demand performance and protection, Shock Doctor Sports owns two brands: Shock Doctor, the number one mouthguard company in the world for over 15 years and creators of sports protection gear for hockey, football, baseball, basketball, soccer, martial arts, boxing, and lacrosse, amongst other sports; and Cutters Gloves, an industry leading line of performance gloves and accessories for football and baseball made with exclusive C-TACK™ Performance Grip Material. 

The new partnership with Bregal creates a platform from which Shock Doctor Sports can fuel growth and increase its role as a significant player in the global performance and protective sports equipment market. With a loyal fan base and meticulous focus on quality and innovation, Shock Doctor Sports has been one of the fastest growing sporting goods companies in the world.  The Company’s athlete-centric approach and commitment to developing game-changing technology changed the way athletes view protective gear. 

“Shock Doctor’s groundbreaking, well-designed products have made protection not something athletes have to wear but want to wear,” commented Shock Doctor Sports Chief Executive Officer, Tony Armand. “We have had an amazing investment partnership over the last six years with Norwest Equity Partners, and now as we look forward to our next phase of growth, our entire Shock Doctor team is thrilled to partner with Bregal Partners. Bregal brings a unique blend of consumer and healthcare investment experience that will undoubtedly help us achieve our growth objectives and continued success.”

Bregal Co-Founder and Managing Partner, Robert Bergmann, noted, “We see a great opportunity for Shock Doctor to continue to revolutionize the $9 billion global market for performance and protective equipment with new, innovative, and distinctive products.  Beyond entering new categories, the Company should also benefit from overall market growth and an ability to acquire other industry participants.”  This acquisition also helps to expand Bregal’s consumer healthcare portfolio.

Bergmann added that the transaction gives Bregal a chance to work together for a second time with Armand. “We are also delighted to have the opportunity to again partner with Tony as we’ve had a 15-year relationship.  The talent and track record of both Tony and the Shock Doctor management team is a key reason we are so excited about the transaction.” 
Tim Kuehl, a partner at Norwest Equity Partners, stated, “We had a very successful investment partnership with Tony and the entire Shock Doctor team. Together we worked hard to increase our position as a market leader in the performance and protective equipment category, created and acquired new products lines which helped to nearly triple overall revenue. Shock Doctor Sports is well-positioned for continued growth and success under Tony Armand’s leadership and with their new investment partner.”
William Blair & Company and Lindquist & Vennum represented Norwest Equity Partners, and Dechert LLP represented Bregal Partners in this transaction. 

About Shock Doctor Sports
Shock Doctor Sports is a leading manufacturer of protective and performance sports equipment.  With a relentless focus on innovation and technology, its products are trusted by athletes, from youth to amateur to professional, across a growing number of sports.  Shock Doctor Sports has the world’s leading mouthguard product line and also provides a full continuum of superior athletic products, including core protective, compression, performance sports therapy, sports gloves (under the Cutters® brand), and insoles.  Its products are sold through major sporting goods retailers, independent dealers, online retailers, and health care professionals throughout the United States and around the globe.  For more information on Shock Doctor Sports, please visit www.shockdoctor.com and www.cuttersgloves.com.

About Bregal Partners
Bregal Partners is a private investment firm that invests alongside management teams to build industry leading companies in the middle market. Areas of focus include energy services, consumer, food and retail, and healthcare. With $500 million of committed capital funded by a sixth-generation family foundation with roots back to 1841, Bregal Partners brings experience, stability, and a long-term outlook to all of its investment activities.  Bregal Partners is part of Bregal Investments, a global family of private equity and fund investment vehicles that has invested more than $9 billion since 2002. For more information on Bregal Partners, please visit
www.bregalpartners.com.


About Norwest Equity Partners
As a leading equity investment firm since 1961, Norwest Equity Partners (NEP) partners with middle market business owners and their management teams to make growing, profitable companies into industry leaders. With nearly $5 billion in capital under management, NEP seeks $30mm-$150mm investment opportunities with a variety of industry sectors, including agriculture, applied technology, business services, consumer products and services, diversified industrials and healthcare. NEP is headquartered in Minneapolis, Minnesota. For more information on NEP, please visit www.nep.com.


Shock Doctor's Protective Gear For This Upcoming Ski and Snowboarding Season


Known as the creator of fearless, performance-driven sports protection equipment and apparel and the number one mouthguard company in the world for over a decade, Shock Doctor has recently launched a new insole line, expanded their Performance Sports Therapy line and added new mouthguards to their growing list of protection gear. 


·         Nano 3D Mouthguard ($49.99). It’s the easiest and best way to protect your teeth.  The Nano 3D offers all the protection of a Shock Doctor mouthguard in an unltra slim design so you can speak easy. This extremely lightweight piece of equipment forms to fit your exact bite, helping to eliminate bulk and improve airflow. Our enhanced protective shock frame now offers a thinner wall, designed to absorb and disperse impact away from the point of contact. One third smaller than traditional mouthguards, the Nano 3D is the smallest, lightest mouthguard for elite athletes who need to speak freely without sacrificing protection. https://www.shockdoctor.com/nano-3d-mouthguard

·         822 Wrist Sleeve Wrap Support, $24.99:  Find comfort and stability with this close fitting wrist sleeve, designed to provide for full dexterity and a natural grip. This product is highly recommended when recovering from a minor to moderate wrist injury and is adjustable to your perfect fit. Eliminate any further setbacks with the Wrist Sleeve-Wrap Support. https://www.shockdoctor.com/wrist-sleeve-wrap-support

·         1009 Active Ultra Insoles, $39.99 https://www.shockdoctor.com/active-ultra-insole Performing at your best means going the extra mile, training that extra 5 minutes and pushing beyond your limits. In doing so, you put your most important piece of equipment - your feet - through a tremendous amount of stress. In order for you to perform your best, your feet, ankles and knees need to be free from pain and joint fatigue. The Shock Doctor Active Ultra Insole is specifically engineered for higher-impact performance and full-foot alignment for the most long-lasting support and stability. The Shock Doctor Active Ultra is ideal for all athletes who want to compete without compromise.

·         870 Knee Stabilizer, $39.99 Experience excellent knee support with the 870 Shock Doctor Knee Stabilizer. This pre-curved, anatomical design tapers to both the upper and lower leg for a comfortable, compression fit. Fully equipped with padded patella buttress, the kneecap is firmly secured and protected so you can continue to move with confidence.https://www.shockdoctor.com/knee-stabilizer-with-flexible-knee-stays

Shock Doctor's Fearless Performance Tour Takes the Field This Weekend at Line Drive Super NIT Baseball Tournament in Des Moines, Iowa

Shock Doctor's Fearless Performance Tour will be making stops at The Line Drive Super NIT youth baseball tournament this weekend, June 7-9.



Team Insight and Sports Insight Recently Featured Shock Doctor's Fearless Performance Tour




Team Insight and Sports Insight recently featured Shock Doctor's Fearless Performance Tour. If you are interested in stopping by the tour to learn about the latest technologies in athlete protection, check out the upcoming dates and locations listed below:
Friday, June 7, 2013

Saturday, June 8, 2013

Sunday, June 9, 2013
Thursday, June 13, 2013

Friday, June 14, 2013
Saturday, June 15, 2013

Sunday, June 16, 2013

Monday, June 17, 2013

Tuesday, June 18, 2013
Wednesday, June 19, 2013
Thursday, June 20, 2013

Friday, June 21, 2013

Saturday, June 22, 2013

Sunday, June 23, 2013
Monday, June 24, 2013
Sunday, June 30, 2013

Saturday, July 6, 2013
Sunday, July 7, 2013
Sunday, July 14, 2013

Monday, July 15, 2013
Saturday, July 20, 2013

Sunday, July 21, 2013