Lowd Suga Launched Celebrity Collection


LOWD SUGA’ LAUNCHES THE CELEBRITY COLLECTION
Featuring Exclusive “Made for TV” Designs and Red Carpet Looks


Los Angeles, CA – December 4, 2008 -- Lowd Suga’ Jewelry Design by Arianne Zucker is proud to unveil its sweetest collection yet – the Celebrity Collection. With a growing stable of Hollywood’s hottest stars clamoring for her designs, Arianne Zucker’s jewelry designs, inspired by the blue-jean to black tie culture of Los Angeles, are being spotted on the big screen, the small screen and everywhere in between.

The Celebrity Collection is currently comprised of 19 pieces including earrings, bracelets and necklaces made of gold-fill, silver, faux-pearls, Swarovski crystals and shell designed by Arianne specifically for the following:

Arianne’s “Days of our Lives” character “Nicole Kiriakis.” The pot-stirring diva every “Days” fan loves to hate, “Nicole” has a penchant for bold, get-you-noticed accessories.


The drop earrings Arianne donned on the red carpet of the 2008 Daytime Emmy


Awards, as well as pieces worn on-air and on the red carpet by co-stars Rachel Melvin, Nadia Bjorlin and Tamara Braun, among others.


Necklaces and earrings designed for the upcoming feature film “Weather Girl” starring Tricia O’Kelley (“The New Adventures of Old Christine”) for which Lowd Suga’ was selected as the featured accessories designer.


Red Carpet accessories for Leslie Bibb, Emmanuele Chirque and Alison Sweeney.


While the Celebrity Collection is Lowd Suga’s most sophisticated and elaborate collection to date, retail prices for all of these designs remain under $100 making these red-carpet-ready looks a reality even for the gal on a budget! The entire Celebrity Collection is available for purchase at http://www.lowdsuga.com/.

In addition to the celebrities that inspired pieces for the Celebrity Collection, other Lowd Suga’ star-studded fans include Leslie Bibb, Sean Mahon, Alison Sweeney, Naomi Harris, Emmanuele Chirque, Kyle Lowder, director Jennifer Sharp among others.

About Lowd Suga
Lowd Suga’ got its start in 2006 when Arianne Zucker with the help and support of friends and family decided to indulge her sweet tooth and turn her passion for all things sparkling into a business. What began as one-of-a-kind gifts for friends and family grew into an online boutique at http://www.lowdsuga.com/ featuring a variety of original designs for men and women and has now moved into select retail boutiques throughout California including Alice’s Attic in Mount Pinos and Tricia’s Boutique in Frazier Park and Randoons in Winnetka, IL. Funky yet feminine, Lowd Suga’s designs can take you from day to evening and everywhere in between. In Fall 2008, Lowd Suga’ debuted it’s “Green Collection” featuring recycled, repurposed and reinvented eco-friendly jewelry.

The complete Lowd Suga’ collection as well as additional information about Lowd Suga’ Jewelry Designs by Arianne Zucker is available at http://www.lowdsuga.com/.

LOWD SUGA’ JEWELRY DESIGN ANNOUNCES GREEN INITIATIVES




Lowd Suga’ Designer/Owner & Actress Arianne Zucker
Makes a Personal Commitment to Environmentally Friendly Practices Adding a Green Twist to Her Popular Designs




Los Angeles, CA – October 22, 2008 -- Does “going green” have to mean re-usable shopping bags, recycled cans and compost?? NO!! Lowd Suga’ Jewelry Design by Arianne Zucker has unveiled the first of its “green” designs exclusively at http://www.lowdsuga.com/ and is in the process of implementing some exciting changes to the way their jewelry is designed and created in an effort to be more environmentally responsible.

“I personally believe that each individual can be an instrument of change, doing what we can to prevent further damage to the earth and our environment,” says Arianne. “I love creating unique jewelry designs, but I want to do it knowing that as a small business owner, a consumer and citizen of this planet, I am doing it in the most responsible way.”

In addition to diligently researching additional green strategies for the future, Lowd Suga’ is implementing greener business practices today starting with designing jewelry that is inspired by three things – acting locally, reusing and recycling.

What Lowd Suga is doing to reduce its footprint:
The focus of our initial green efforts will be in the following three areas:
Acting locally -- We are focusing on finding materials, stones and vintage pieces for our designs right here in LA.

Re-use – Challenging their creativity and resourcefulness, Lowd Suga’ is constantly looking for ways to repurpose vintage pieces, stones or embellishments for the Lowd Suga collection resulting in limited edition or truly one-of-a-kind pieces due to the nature of the resources.

Recycle – At Lowd Suga’, the goal going forward is to use primarily recycled metals and design pieces that use little or no metal at all. In an effort to reduce the environmental impact of this industry, there are new processes being developed to melt down metals that already exist (meaning they were excavated prior to 2008) and reuse the metal source which in turn makes recycling a more feasible solution while also reducing the pollution levels on the environment which Lowd Suga’ is committed to supporting.



Why Jewelry has such a large footprint:
What many consumers may not know is that the excavation of metals is one of the leading sources of pollution on earth and the jewelry industry is one of the major reasons for this excavation. Since most jewelry is made of or with some kind of metal it becomes the responsibility of leaders in the industry to re-evaluate the impact they have on the environment and do what they can to minimize the damage.

From the ground, through the purification and shaping process each individual necklace, earring, bracelet or ring has been down a long road that is wrought with environmental pitfalls. It is for this reason that Lowd Suga’ is committed to changing the way they do business.



The complete Lowd Suga’ collection as well as additional information about Lowd Suga’ Jewelry Designs by Arianne Zucker is available at www.lowdsuga.com.

Arianne Zucker, Actress and Lowd Suga' Jewelry Designer Stars in New Web Series "Life in General"


Arianne Zucker, star of NBC's "Days of our Lives" and head designer of Lowd Suga' jewelry has added yet another new project to her list of credits... a web series called "Life in General."

Describing it as not quite a parody of soaps, but with a feel of all the chaos involved “punched up soap opera style”, “Life in General” also stars fellow soap actors, Lindze Leatherman (ex-Georgie, GH), Scott Clifton (ex-Dillon, GH), and John Ingle (Edward, GH; ex-Mickey, Days), as well as accomplished actress, JoBeth Williams whom Arianne couldn’t have been more pleased to work with. “Of course one of my favorite movies was “Poltergeist” growing up and [JoBeth] is lovely and such a hoot. What a funny woman,” she enthused.

“Life in General” is a Strike.Tv production, which was conceived as a place for writers to put their projects up during the writer’s strike earlier this year. A pilot has been shot, but currently viewers can only watch a behind-the-scenes clip of the show. If it gets enough hits, “Life in General” will be picked up and they will continue to shoot one episode a month. To help describe the process web shows must go through, Zucker explained, “It’s almost like you’re going into a room and pitching and hoping that millions of people hit your website rather than just one executive producer or studio saying, ‘Okay we’ll take your show.’”

To check out the behind the scenes clip of “Life in General” (and to help it get picked up), go to Strike.Tv on Vimeo.com. I can tell you that the show looks like a lot of fun and daytime lovers will definitely appreciate the soap-within-a-soap.

Also, check Arianne's complete interview on Soaps.com - http://www.soaps.com/daysofourlives/news/2331/Soapscom_Catches_Up_with_Arianne_Zucker_From_Days_

Sprinkle Some Suga This Holiday - Lowd Suga by Arianne Zucker

Looking for great girlfriend gifts? Look no further.

Lowd Suga is fast becoming a celeb favorite cheap-chic jewelry line. Designed and hand-crafted by Days of our Lives star, Arianne Zucker, the line is inspired by life in and around L.A. While all the Lowd Suga’ designs are priced under $100, they pack enough bling to take you from the supermarket to the red carpet and everywhere in between. Here is a link to the Lowd Suga’ line for Holiday 2008, including everything from long chandelier earrings, bold bracelets and delicate necklaces to a men’s collection - http://www.lowdsuga.com/Line-sheet-08.html.

Look Like A Star --- Arianne Zucker of Lowd Suga' Takes on Soapdom.com's Fashion Column

From Soap Star to Jewelry Designer to Fashion Columnist - Arianne Zucker does it all!
Lowd Suga's designer Arianne Zucker is joining the Soapdom.com team as a contributing columnist writing the popular Look Like a Soap Star fashion column each month. Soapdom.com, a popular webportal and community destination for soap opera fans, is the perfect fit since Zucker starred as the devilish and manipulative Nicole Walker Kiriakis onthe NBC soap opera "Days of our Lives" from 1998 to 2007.

In addition to a recent guest appearance on "CSI" and a starring role in the independent feature film, "The Last Resort," one of Zucker's prime focuses of late is Lowd Suga' Jewelry, a handcrafted jewelrydesign company she co-founded with business partner, Heidi Mages.

Zucker's column will run monthly, with previous columns available onlineat any time. She will cover fashion trends, dos and don'ts, and respond to questions. Check out some of her past columns at http://www.soapdom.com/content/category/5/1/52/

Lowd Suga In New Movie...Weather Girl!


Lowd Suga’ Boutique Jewelry Design has signed on as the premiere jewelry designer for upcoming feature film “Weather Girl” starring Tricia O’Kelley (“The New Adventures of Old Christine”), Patrick Adams (Walk Hard: The Dewey Cox Story”) and Mark Harmon (“NCIS”) from Secret Identity Productions.

“Weather Girl” is the story of a local morning weather girl (O’Kelley) who freaks out on her boyfriend, who also happens to be the news anchor, on TV and is fired. Suddenly alone and unemployed, she must deal with being 35, single and having to crash with her brother, all while everyone thinks of her as the “sassy” weather girl that went nuts on TV. Upon completion, Weather Girl will be released to festivals for consideration later this year.

With the film currently shooting in Los Angeles, Lowd Suga’ design partners Heidi Mages and Arianne Zucker are working directly with the film’s producers and costume designers to design and create ten exclusive pieces for the film to be worn by Tricia O’Kelley and her co-stars. Each piece will be hand made by Mages and Zucker and will incorporate their signature “supermarket to red carpet” casual elegance.
http://www.lowdsuga.com/

Attention all sweet tooths...

Have we got a special treat for you! You can sweeten your look at a price that will keep you on a Suga' high with handmade necklaces, earrings and bracelets from Lowd Suga' Jewelry Designs. Every piece in their catalog is priced under $100, making them great gifts for the friends and fashionistas on your list. Their designs will take you from the supermarket to the red carpet and everywhere in between. They even have cool jewels for the men in your life.

Check out their entire collection as well as their custom design options at http://www.lowdsuga.com/.