SHOCK DOCTOR ANNOUNCES REVOLUTIONARY NEW INSOLES FOR CLEAT, COURT, SKATE & ACTIVE



SHOCK DOCTOR ANNOUNCES REVOLUTIONARY NEW INSOLES
FOR CLEAT, COURT, SKATE & ACTIVE

Shock Doctor’s Insoles Offer Superior Performance and Protection Through
Game-Changing Technology




Minneapolis, MN  - January 16, 2013 -- Shock Doctor (www.shockdoctor.com) , the #1 mouthguard company in the world and leading innovator of performance sports protective technology and equipment, announces their all-new, revolutionary line of Performance Sport Insoles (www.shockdoctor.com/products/insoles)  designed specifically to meet the needs of athletes by their particular sport.

The only line in the market to meet the specific needs of team sport athletes, Shock Doctor’s new line offers technologically superior insoles for Cleat (football, baseball and soccer), Court (basketball, tennis), Skate (hockey, inline) and Active (running, hiking, walking, training) starting at just $19.99.

“As with any new category that Shock Doctor enters into, we seek to be the #1 choice for athletes around the world in that category and overall,” says Tony Armand, CEO of Shock Doctor. “While other insoles force wearers to choose between comfort and support, Shock Doctor’s innovative, game-changing technology incorporates the perfect balance of shock absorption, stability and support into every model eliminating the need for compromise.”

Featuring Shock Doctor’s groundbreaking Adaptive Arch technology, which adapts to all foot shapes and arch heights, Control Bar, Full-Foot Foam and Integrated Shock Pads, the new Performance Sport Insoles give users a pro-active solution to protecting their feet and joints from injury while maximizing performance. The most adaptable insole choice on the market, Shock Doctor Performance Sport insoles enhance athletic performance, protection and recovery, allowing athletes to compete at the highest level without sacrificing comfort or support.



Below is the complete line of ALL NEW SHOCK DOCTOR INSOLES:


CLEAT INSOLE - $19.99
FOR FOOTBALL, BASEBALL, SOFTBALL, AND LACROSSE CLEATS
For Athletes who demand that their cleats perform at the highest level so that they can move quickly, make confident cuts and never lose a step even on uneven soft surfaces

·       Improves the performance of Football, LAX, Baseball, Softball and other cleats
·       Creates a better fit, working with your cleat, to maximize foot, ankle and leg performance.
·       Reduces lower body joint fatigue and pain by dispersing the shock from cleat impact points
·       Resists lateral torque, creates better balance and supports the foot on uneven surfaces
·       Less than 2oz
·       5 mm thin

LOW PROFILE CLEAT INSOLE - $19.99
FOR TIGHT FITTING SOCCER AND FOOTBALL

·       Improves the performance of tight fitting Soccer and Football cleats
·       Creates a better fit, working with your cleat, to maximize foot, ankle and leg performance.
·       Reduces lower body joint fatigue and pain by dispersing the shock from cleat impact points
·       Resists lateral torque, creates better balance and supports the foot on uneven surfaces
·       Less than 1.6 oz
·       3 mm thin

FEATURES:
·       Bio-Mechanical Contoured Design
Comfortably shapes to your foot to reduce and protect against overuse injuries
·       Air/Fx Anti-Microbial Top Cover
·       Adaptive Arch Technology
Adapts to any foot shape for perfect comfort. Reduces and protects you from overuse injuries and provides natural shock absorption
·       Full-Foot Shock Absorbing Foam
Provides cushion and comfort. Reduces lower-body fatigue and pain so that you can train/play longer and harder
·       Lightweight Support Cap
Cradles foot to provide superior support, resists lateral torque, and creates better balance on uneven soft surfaces
·       Heel and Mid-Foot ShockDome
Absorbs the jarring shocks that could transfer to your knees, hips, and lower back. Mid-foot ShockDome relaxes foot and may help relieve plantar fasciitis


SIZING:
MEN 5.0–6.5 WOMEN 6.0–7.5
MEN 7.0–8.5 WOMEN 8.0–9.5
MEN 9.0–10.5 WOMEN 10.0–11.5
MEN 11.5–12.5 WOMEN 12.0–13.5
MEN 13.0–14.0 WOMEN 14.0–15.0


COURT INSOLE - $19.99
FOR BASKETBALL, TENNIS, VOLLEYBALL AND OTHER COURT SHOES
For Athletes who demand that their shoes perform at the highest level so that they can move quickly, make hard stops & cuts and never lose a step.


·       Improves the performance of Basketball, Tennis, Volleyball and other  court shoes
·       Creates a better fit, working with your shoe, to maximize foot, ankle and leg performance.
·       Reduces lower body joint fatigue  and pain by dispersing the shock caused by hard impact surfaces. 
·       Resists lateral torque from hard cuts that causes foot and ankle pain and fatigue
·       Less than 2oz
·       5 mm thin

FEATURES:

·       Adaptive Arch Technology
Adapts to any foot shape for perfect comfort. Reduces and protects you from overuse injuries and provides natural shock absorption
·       Bio-Mechanical Contoured Design
Comfortably shapes to your foot to reduce and protect against overuse injuries
·       Air/Fx Anti-Microbial Top Cover
·       Full-Foot Shock Absorbing Foam With AirFlow Channels
Provides cushion and comfort. Reduces lower-body fatigue and pain so that you can train/play longer and harder. AirFlow Channels maintain a temperature-balanced environment for happier, healthier feet.
·       Lightweight Support Cap
Cradles foot to provide superior support, resists lateral torque, and creates better balance on uneven soft surfaces
·       Heel and Mid-Foot ShockDome
Absorbs the jarring shocks that could transfer to your knees, hips, and lower back. Mid-foot ShockDome relaxes foot and may help relieve plantar fasciitis

SIZING:
MEN 5.0–6.5 WOMEN 6.0–7.5
MEN 7.0–8.5 WOMEN 8.0–9.5
MEN 9.0–10.5 WOMEN 10.0–11.5
MEN 11.5–12.5 WOMEN 12.0–13.5
MEN 13.0–14.0 WOMEN 14.0–15.0


SKATE INSOLE - $19.99
FOR HOCKEY, FIGURE AND INLINE SKATES
For Athletes who demand that their skate perform at the highest level so they can move quickly, make confident, powerful strides and never lose an edge.

·       Increases the performance of Hockey, Inline and Figure skates
·       Improves performance with better foot alignment for optimized power
·       Maximizes foot, ankle and leg power and performance
·       Lightweight and breathable
·       Less than 1.6oz
·       3 mm thin

FEATURES:

·       Adaptive Arch Technology
Adapts to any foot shape for perfect comfort. Reduces and protects you from overuse injuries and provides natural shock absorption
·       BioMechanical Contoured Design
Comfortably shapes to your foot to reduce and protect against overuse injuries
·       Air/Fx Anti-Microbial Top Cover
·       Full-Foot Shock Absorbing Foam
Provides cushion and comfort. Reduces lower-body fatigue and pain so that you can train/play longer and harder.
·       Lightweight Support Cap
Cradles foot to provide superior support, resists lateral torque, and creates better balance on uneven soft surfaces
·       Mid-Foot ShockDome
Mid-foot ShockDome relaxes foot and may help relieve plantar fasciitis


SIZING:
MEN 4.0–5.0 WOMEN 5.0–6.0
MEN 6.0–7.5 WOMEN 7.0–8.5
MEN 8.0–9.5 WOMEN 9.0–10.5
MEN 10.0–11.5 WOMEN 11.0–12.5
MEN 12.0–13.0 WOMEN 13.0–14.0


ACTIVE ULTRA INSOLE - $39.99
ULTIMATE ALIGNMENT, STABILITY AND SHOCK ABSORPTION FOR ALL SPORTS AND ATHLETES
For Athletes who demand higher-impact performance and full-foot alignment through their entire stride for the most long-lasting support and stability.

·       Ultimate alignment, shock absorption and stability for all sports
·       Full-foot alignment, Maximum shock absorption, stability and support
·       Increased motion control aligns and stabilizes entire foot to reduce joint fatigue
·       Helps relieve plantar fasciitis pain
·       5 mm thin

FEATURES:

·       BioMechanical Contoured Design
Comfortably shapes to your foot to reduce and protect against overuse injuries
·       Air/Fx Anti-Microbial Top Cover
·       Adaptive Arch Technology
Adapts to any foot shape for perfect fit, protection and natural shock absorption
·       Full-Foot High Rebound Foam
Includes 20% greater rebound than regular foam to withstand harder and longer impacts.  Can reduce joint fatigue and pain so you can train/play longer and harder. 
·       Lightweight Support Cap
Cradles foot to provide superior support, resists lateral torque, and creates better balance on uneven soft surfaces
·       Heel and Mid-Foot ShockDome
Absorbs the jarring shocks that could transfer to your knees, hips, and lower back. Mid-foot ShockDome relaxes foot and helps relieve plantar fasciitis
·       Full-Foot Control Bar
Full-foot motion control aligns forefoot and heel through the entire stride to reduce lower body joint stress

SIZING:
MEN 4.0–5.0 WOMEN 5.0–6.0
MEN 5.0–6.0 WOMEN 6.0–7.0
MEN 6.5–7.5 WOMEN 7.5–8.5
MEN 8.0–9.0 WOMEN 9.0–10.0
MEN 9.5–10.5 WOMEN 10.5–11.5
MEN 11.0–13.0 WOMEN 12.0–14.0



ACTIVE IMPACT INSOLE   - $29.99
INCREASED PERFORMANCE FOR LONGER RUNS AND HIKES AND HARDER SURFACES
For Athletes who demand higher-impact performance for longer and harder activities.

·       Increased performance for longer hikes & walks and hard impact surfaces
·       Increased comfort, Maximum shock absorption, stability and support
·       Absorbs jarring shocks from hard impacts and longer runs and hikes
·       Weighs less than 2oz
·       5mm thin

FEATURES:
·       BioMechanical Contoured Design
Comfortably shapes to your foot to reduce and protect against overuse injuries
·       Air/Fx Anti-Microbial Top Cover
·       Adaptive Arch Technology
Adapts to any foot shape for perfect fit, protection and natural shock absorption
·       Fore-Foot ShockPad
Absorbs jarring fore-foot shocks that could
·       Lightweight Support Cap
Cradles foot to provide superior support, resist lateral torque and creates better balance on uneven surfaces
·       Butterfly Control Bar
Regulates medial and lateral movement to stabilize and align the foot, and control pronation
·       Forefoot, Heel and Mid-Foot ShockDome™
Absorbs the jarring shocks that could transfer to your knees, hips, and lower back. Mid-Foot ShockDome relaxes foot and can help relieve Plantar Fasciitis

SIZING:
MEN 5.0–6.0 WOMEN 6.0–7.0
MEN 6.5–7.5 WOMEN 7.5–8.5
MEN 8.0–9.0 WOMEN 9.0–10.0
MEN 10.0–11.0 WOMEN 11.0–12.0
MEN 12.0–14.0 WOMEN 13.0–15.0



ACTIVE PERFORMANCE INSOLE- $24.99
INCREASED PERFORMANCE FOR ACTIVE RUNNING, HIKING, WALKING AND TRAINING
For Athletes who demand superior performance so they can run, train and play harder and longer.

·       Increased performance for active running, hiking, walking and training
·       Superior comfort, shock absorption, stability and support
·       Reduces wear and tear on your feet, ankle and knee joints
·       Weighs less than 2oz
·       5mm thin

FEATURES:
·       BioMechanical Contoured Design
Comfortably shapes to your foot to reduce and protect against overuse injuries
·       Air/Fx Anti-Microbial Top Cover
·       Adaptive Arch Technology
Adapts to any foot shape for perfect fit, protection and natural shock absorption
·       Lightweight Support Cap
Cradles foot to provide superior support, resist lateral torque and creates better balance on uneven surfaces
·       Butterfly Control Bar
Regulates medial and lateral movement to stabilize and align the foot, and control pronation
·       Heel and Mid-Foot ShockDome™
Absorbs the jarring shocks that could transfer to your knees, hips, and lower back. Mid-Foot ShockDome relaxes foot and can help relieve Plantar Fasciitis

SIZING:
MEN 5.0–6.0 WOMEN 6.0–7.0
MEN 6.5–7.5 WOMEN 7.5–8.5
MEN 8.0–9.0 WOMEN 9.0–10.0
MEN 10.0–11.0 WOMEN 11.0–12.0
MEN 12.0–14.0 WOMEN 13.0–15.0



About Shock Doctor, Inc.
www.shockdoctor.com
The number one mouthguard company in the world, Shock Doctor is the undisputed market leader in premier mouthguard technology and is known as the creator of fearless, performance-driven sports protection equipment and apparel available in 9,000 retail locations in over 50 countries worldwide.

Shock Doctor’s sports protection products range from mouthguards, core protective equipment and apparel to Performance Sports Therapy and insoles designed to protect athletes across a wide range of sports including football, hockey, baseball, lacrosse, MMA, fitness and more. Their athlete-centric approach and commitment to developing game-changing technology, which has earned them nineteen patents to date, has continuously revolutionized the industry and raised the standard for technical and functional performance. Trusted by youth, amateur, and pro athletes alike, Shock Doctor products combine cutting-edge design and premium materials with the latest technology to achieve the ultimate in protection and performance.